sevenvova.blogg.se - Ux writer definition

Otherwise, how will you know if you’re successfully connecting with your users, or if the copy is guiding the user or frustrating them? Does the copy need a few tweaks or is a complete revamp necessary? In order for UX Writers to answer these questions and truly wrap their head around their design, their research and analytics skills have to be sharp.ĭid you know at Zion & Zion, all our UX/Content Strategists hold Google Analytics Individual Qualifications? This way, we are able to reiterate designs and copy that are backed by numbers for our clients. Research and analytics skills also help UX Writers perform regular analysis on existing copy and adjust if needed. In addition to those skills, companies are truly seeking writers that have an eye for detail, obsession for brand voice, a passion for punctuation, and desire to create incredible user experiences. Writing, editing, and proofreading skills are your basic must-haves. When it comes to UX Writers, companies aren’t looking for good writers, they’re looking for exceptional writers. This may seem obvious at first, but we aren’t talking about your average writer.

If this sounds like something you would be interested in, here are a few of the basic skill requirements you’ll need. Therefore reducing the chances of a user (or me in this instance) requesting the wrong transportation type.Īs the need to provide a human touch behind today’s technology becomes increasingly common, businesses are searching for those who can specialize in writing copy within the UX process.

Uber also made the copy on the button dynamic, meaning it changes based on the transportation method selected. Since an icon paired with a label such as “WAV” may not be intuitive, Uber provided short, concise descriptions for each option. These small, yet important, details contribute greatly to ensuring my experience using this app was easy from the start.Īnother great example of UX writing is the sub copy underneath each method of transportation. Rather than listing an address, the destination is labeled “Phoenix Sky Harbour Internaltional Airport.” Additionally, instead of labeling my current location as “Zion & Zion” it told me I was leaving from “Work,” making it easier to scan and confirm before moving to the next step. Uber made it easy to scan and verfiy the start and end points. I found this example of UX writing while I was requesting an Uber recently.įirst, let’s look at the location labels.

Button copy tells the user we are using their current location in case they wish to enter an alternative address.

Sub copy tells the user why we are requesting their location information in a short and concise manner.

Headline leads with action-orientation copy that is on-brand.

After crafting a couple drafts, we landed with the design shown below. As a resolution, we designed the site so that users must first enter their location before displaying the correct menu. One of the many challenges we were given was that each location had its own menu. The team at Zion & Zion was tasked with developing a new website for Barro’s Pizza. Examples of UX Writing Example 1: Barro’s Pizzaīarro’s Pizza is a locally and family-owned pizza operation with over 40 locations around the Valley. In fact, the best examples of UX writing are the ones you don’t notice, because the experience interacting with it felt natural. It’s more than likely you come across and read a lot of UX writing every day. What makes UX writing beneficial is its ability to communicate clear and useful messaging in a short and concise manner. It’s the copy users see when navigating through a user interface, be it a website or mobile app, that maintains a distinctive brand voice. UI copy includes buttons and menu labels, error messages, security notes, terms and conditions, as well as any instructions on product usage.” – Nick Babich | UX Planet “The practice of crafting UI copy that guides users within a product and helps them interact with it. What is UX Writing?Īmong those who have defined UX Writing, I feel as if it is best defined as: In this article, we will explain UX writing in more detail, look at a few UX writing examples, and provide insight on the skills needed for those thinking about pursuing the role of becoming a UX Writer. Providing this human element behind copy without sacrificing a great user experience is what we refer to as UX writing. It’s no longer enough to just provide the information users are looking for, but you must also write with users’ motivations, actions, and reactions in mind. Whether it’s writing product descriptions or choosing the correct label for a menu item, copy that’s written for user-facing touchpoints and that embodies the voice of the organization are crucial parts of the way we design for experiences. It’s no surprise users depend on copy to interact and navigate through the digital world.